Life Writes

Curious about words that can make a difference? You've come to the right place.

Hello there!

My name is Minnie Life, and welcome to Life Writes.

You've found an award-winning, cause-led copywriter who can help you with everything from creative strategy to a quick copyedit.

I have over three years of experience at an in-house creative team, and many more years of voluntary and self-initiated work under my belt.

Curious? Keep scrolling to see more of my work.

A bit more about me:

I have a 2:1 in BA American and Canadian Studies.

I have a Merit in MA Literary Studies: American Literature and Culture.

I'm East London born and bred, and live there still with my partner.

I'm a huge advocate for equality, diversity, and inclusion, with lived experience of and expertise in LGBTQ+ inclusivity.

You'll often find me at gigs in venues big and small across London, and my writing passion started writing music reviews and think thinkpieces on a self-made blog aged 13.

What I can do for you

Creative strategy

I can help you steer your brief, figuring out the hook, USPs, and best ways to bring the work to life.

Tone of voice

When your brand, campaign, or content needs a tone of voice brush up, I can help. I'm also experienced at training non-creatives in tone of voice principles.

Scriptwriting

I can write and help to create all kinds of video content, from a 10 second TikTok to a complex animation.

Social media

I can help you ideate and create social media content, for your specific campaigns as well as always on.

Editorial

If your content is in need of an editorial refresh, I can give it a new direction, weaving in your tone of voice, accessible language and SEO.

EDI

Equality, diversity, and inclusion is central to my work. To every brief, I'll bring my plain English skills and knowledge. I also specialise in issues affecting the LGBTQ+ community.

My work

Have a scroll through. Go on, you know you want to.

Campaigning against reasonable punishment

Looking out for young people's mental health

Taking corporate partners back to school

Showing the power of trauma-informed practice

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Standout moments

You've reached the bragging portion of the page. If this kind of stuff nauseates you, look away now!

Rising Star winner 2024

I won Inside Out's 2024 Rising Star award for my contributions and commitment to my team, our organisation's ethos, and my creative work.

Brain Harding award winner 2021

I was given this award by my professors to recognise my commitment to the American and Canadian studies department at the University of Birmingham, where I got my undergraduate degree.

Still need convincing?

"As a creative and strategic individual

Minnie played an instrumental part in

creating impactful, bold, and emotive

communications to put pressure on the UK Government and create a safer online world for children. Their impact on children’s lives will now be a foundational part of children’s

online safety."

Campaigns team, NSPCC

"Minnie is a writer who thinks visually and a creative who understands comms and marketing. They bring fresh ideas, rigorous thinking and a good sense of humour to any project they’re on. They approach briefs with curiosity, drawing on their knowledge of visual arts and culture to land on great concepts. They can tackle anything from a proofread to a rebrand. Whatever you’re working on, I’m sure they can help make it even better."

Fi Simpson, Senior writer, NSPCC