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Looking out for young people's mental health

Project Type

Editorial

Date

March 2025

Client

Childline

Role

Lead copywriter

I took the writing lead on Childline mental health editorial, creating a way of speaking about mental health to 13-19 year olds that emphasised the importance of looking after your mental health everyday. I updated 5 web pages, and a mental health first aid kit that young people can download and use to look out for themselves.

Part of this involved adjusting the tone of voice we used to talk to young people about mental health on Childline. We'd often led with the most serious content and advice, signposting our intervention offers. This was contributing to Childline being seen as an emergency service, not available for all young people to use. So instead, we soften our language, led with preventive and more everyday advice, and linked mental health conversations to more everyday experiences young people would be facing.

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