Making families feel Positively Online

Using content from our Child Safety Online Solutions Lab, we needed to create a campaign for Jo Malone London. We turned this content into six online wellbeing tips, framed around making children's experiences online more positive.

We called this campaign 'Positively online' to reflect this positivity we wanted to inspire. Alongside these top tips, we created an online wellbeing quiz for parents to take with their children, social assets to advertise the campaign, and two campaign videos.

I was the lead copywriter for this project. This was the first project I led on, and received widespread positive feedback. The videos, that I helped to script, won BRONZE at the EVCOM Clarion Awards in the Film: Health and Well Being category!