Taking corporate partners back to school

I took the writing lead on the branding of a new NSPCC fundraising product for their corporate partners. Fundraising participation during Childhood Day had dipped slightly, so a new approach was needed.

We were told the idea was to evoke the feeling of the last week of term, so we pitched a nostalgia-heavy look and feel and messaging injected with promise of a laid-back, playful week. We had to balance this with the fact that we are talking to a corporate audience, who still need to carry out their work throughout their fundraising activities.