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Celebrating changing the law
Project type
Campaign
Date
September 2023
Role
Lead copywriter
Link to microsite
To celebrate the passing of the Online Safety Bill, something the NSPCC worked towards for 5 years, we were briefed to create a series of deliverables to communicate this success.
This included a printed piece, a video, a micro-site and a mini-exhibition in Parliament.
I was the lead copywriter on this project, working on all copy assets and helping to set the strategy of the campaign from the very beginning. This involved working on multiple concepts, pressing our commissioners to decide what they wanted this moment to really be about and for who. This was a hugely ambitious project to take on in my first year as a junior copywriter, and I'm still very proud of the results.
